Happiness depends upon ourselves. — Aristotle

Something is afoot @ The Citrus Collective…

It’s big and it’s all about giving back.

I can’t wait to spill the beans, but it will have to remain a secret for just a little while yet!

Ladies doing it for themselves in business by Jen Bishop Dynamic Business Magazine

Last year wasn’t all doom and gloom. Some plucky businesswomen battled through the GFC and are now looking forward to a great 2010.

Social media drives public conscious…

Kit Kat manufacturer Nestle to stop using oil after graphic Greenpeace Youtube video airs

By Ben Jackson of The Sun in London

THE maker of KitKat chocolate bars, Nestle, has announced it will stop using oil from suppliers who are destroying rainforests. The Sun said Nestle’s move comes after Greenpeace accused the company of killing off orangutans by buying palm oil from companies connected with the destruction of rainforests.

Greenpeace released a YouTube video which showed Kit Kats were being made using oil from the biggest and most destructive producer in Indonesia – the Sinar Mas Group.

Watch the YouTube video here

The campaign was a parody of Nestle’s Kit Kat ads and showed an unwitting office worker taking a break to enjoy a Kit Kat chocolate bar – but instead biting into an orangutan’s finger, causing blood to stream down his face and onto his keyboard.

The ABC said Nestle tried to get Greenpeace’s video withdrawn from YouTube, but Greenpeace campaign head Steve Campbell said that only boosted the number of posts online worldwide.

“We ended up with 1.3 million views at last count of the video,” he said.

Nestle vowed yesterday to snub firms that own or manage “high-risk plantations or farms linked to deforestation”.

“Nestle (is) determined to ensure that our suppliers do not buy palm oil from Sinar Mas, for all our factories,” the company said.

The Swiss food giant buys 320,000 tonnes of palm oil a year. It plans to source all from green sources by 2015.

Ian Duff, forest campaigner for Greenpeace, said: “Nestle has done the right thing”.

Read more at The Sun

What a card: creating profit from greetings

Larissa Ham – www.theage.com.au

Anna Blandford and Gareth Meney’s quirky ideas have now graced hundreds of handmade greeting cards – but when the pair pored over a map of Melbourne’s railway system, the off-beat puns really began flowing.

A trip to bayside Frankston inspired the first rail-related card: ‘I’d go to zone two for you’. Then Jewell, on the Upfield line, became immortalised with the greeting card ‘You’re the Jewell in my crown’. Other stations followed with ‘You put me on Macleod nine’, and this Elvis-inspired suggestion from a friend – ‘Hunka hunka Laburnum love’.

The transit cards, along with other cute and quirky designs have helped Blandford and Meney’s company, Able & Game, go from a small idea to a thriving business that now sells about 25,000 cards a year.