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10 Key Basic Marketing Tips

2 Oct

Whether launching your new business or looking to better understand how to effectively communicate with your existing or potential clients, here are 10 Key Basic Marketing Tips:

  1. Frame and tell your story so that potential clients can identify and connect with you as a person and business owner.
  2. Understand the importance of Personal Branding and the consistency in delivery of your message to the market.
  3. Provide value to the client, showing awareness of their needs and knowledge of the industry, before asking for the sale.
  4. Identify key issues that your potential clients may face in their industry and offer insights towards possible solutions.
  5. Utilise the complete scoup of social media, to provide insights into your knowledge, your business and you, including a comprehensive LinkedIn Profile which will provide valuable insight into your career and industry experience.
  6. Offer potential clients a tiered sales funnel, to encourage the first purchase as well as creating an exclusivity factor for those who invest in your prestige packages.
  7. Recognise that ‘Word of Mouth’ is the most effective marketing method and build customer satisfication into your business model.
  8. Seek and provide genuine testimonials, case studies, referrals which will strengthen your business as well as those within your network.
  9. Understand that each potential client is an individual and listen to their concerns before offering a tailored solution.
  10. Offer your clients a long term solution rather than a quick fix band-aid offering.

About the Author: Rochelle Stone, Founder of Barefoot Basics&The Citrus Collective, has guided the Marketing, Personal Branding and Business Development for clients of all sizes from Micro/Solo Entrepreneurs to SME and beyond to International Franchising Companies, working for both the Head Office and Franchisor. This article is based on her experience in the industry.


Achieving a work and life balance…

1 Oct

“Reduce your work load by 30% and increase your fun load by 30% and you will increase your revenues by 100%. And you will increase your productivity by 10,000% (If there could be such a percentage). More fun, less struggle – more results on all fronts.”

~ Abraham Hicks

Finding our true selves…

15 Sep

“Follow your bliss and doors will open.”

~ Joseph Campbell

Cutting through the clutter – What is your Story?

18 Apr

As I sit here, I am pondering how to launch myself into the business arena of my new home on the Sunshine Coast.

My first networking breakfast is tomorrow and with no time to stress over not having business cards printed – my out-of-the-box brain is working overtime.

Also recognising that I have a suite of knowledge resources that will soon be ready to be launched onto the market, the need to build an audience with my target market is front and centre.

So as I work on my marketing strategy, with the product being me, I was quite grateful to come across this article by Deborah Shane on the Small Biz Trends website.

Definitely food for thought, key themes in writing your story:

– Identify your life shapers & turning points

– Think of random situations or occurrences you were involved in or witnessed that greatly moved you and why.

– Talk about things, issues, causes that you are passionate about and why.

I look forward to writing my story and sharing it with you all soon.

Life beyond Facebook…

31 Aug

Apparently it is so, as Diaspora approaches.

Franchising Council recognises the need to educate business owners who are looking to Franchise their business…

28 Jul

The 12-week Diploma of Franchising course will be presented by “leading professionals and will cover a range of topics including relationship management and how to operate within current regulations”.

For further information see.

Introducing Aunty B…

31 May

Even Business Owners need to vent on occasion