Tag Archives: social media

10 Key Basic Marketing Tips

2 Oct

Whether launching your new business or looking to better understand how to effectively communicate with your existing or potential clients, here are 10 Key Basic Marketing Tips:

  1. Frame and tell your story so that potential clients can identify and connect with you as a person and business owner.
  2. Understand the importance of Personal Branding and the consistency in delivery of your message to the market.
  3. Provide value to the client, showing awareness of their needs and knowledge of the industry, before asking for the sale.
  4. Identify key issues that your potential clients may face in their industry and offer insights towards possible solutions.
  5. Utilise the complete scoup of social media, to provide insights into your knowledge, your business and you, including a comprehensive LinkedIn Profile which will provide valuable insight into your career and industry experience.
  6. Offer potential clients a tiered sales funnel, to encourage the first purchase as well as creating an exclusivity factor for those who invest in your prestige packages.
  7. Recognise that ‘Word of Mouth’ is the most effective marketing method and build customer satisfication into your business model.
  8. Seek and provide genuine testimonials, case studies, referrals which will strengthen your business as well as those within your network.
  9. Understand that each potential client is an individual and listen to their concerns before offering a tailored solution.
  10. Offer your clients a long term solution rather than a quick fix band-aid offering.

About the Author: Rochelle Stone, Founder of Barefoot Basics&The Citrus Collective, has guided the Marketing, Personal Branding and Business Development for clients of all sizes from Micro/Solo Entrepreneurs to SME and beyond to International Franchising Companies, working for both the Head Office and Franchisor. This article is based on her experience in the industry.


Look out Facebook – the Aussies are planning to take on your corner of the web…

1 Oct

Great inspirational story about a Gold Coast couple building a Family (ie privacy efficient) platform alternative to Facebook.

Article can be found here published on www.news.com.au

Social Media Must-Haves for a Business Coach…

5 May

Are you still lost in cyber space? Not too sure which are the best or most appropriate platforms to utilise as a Business Coach?

Continue reading

Are you engaging your target market?

21 Apr

Whether you have just launched your business or have been in business for years, what have you done recently to engage your target market?

You have the a-typical website, blog, facebook and twitter account…with the ocassional post leading to the ocassional new lead.

What would happen if you stepped it up a notch?

How does increased conversion sound? Leading to increased profits.

Position yourself (and your brand) as the Thought Leader in your industry through:

– Build the proof of your knowledge through readily available pdf downloads, articles, blog entries on your website.

– Guest post or comment on like minded blogs and encourage reciprocal posts.

– Contribute to relevant forums or online groups.

– Actively engage in discussion and coversation with your fans on Facebook and followers on Twitter.

– Give people a reason to stop by your website, by keeping the information current and regularly release new products or services.

– Offer a value loaded incentive for them to subscribe to your newsletter.

– Be their match maker if they are seeking information on other products and services.

– Actively listen to their needs and wants, so you can address these during the sales process.

– Go the extra mile in your delivery.

Simple steps really, but isn’t it time that we go back to courting the consumer…

How can you business benefit from the top Google keyword searches?

10 Dec

Smart Company article can be found here

And Sydney Morning Herald article can be found here

Introducing www.startupsmart.com.au

10 Dec

From the brains and editors of Smart Company, is the new website dedicated to providing information and resources to business start-ups.

Even if you have been in business for years, I would recommend having a flick through the website.

SourceBottle Enquiry: Looking for Small Business Experts

18 Nov

Small Business Forum is a popular online destination for Small Business owners – With active forums, daily articles, weekly newsletters, free networking groups and more.

We are currently on the lookout for authors to submit articles for publication on our website and our weekly newsletter. If you have experience in marketing,networking, advertising, management, expansion, operations and basically any other facet of small business, we want to hear from you!

A minimum of three articles are required when submitting.

Click here for further details.