Tag Archives: Marketing

10 Key Basic Marketing Tips

2 Oct

Whether launching your new business or looking to better understand how to effectively communicate with your existing or potential clients, here are 10 Key Basic Marketing Tips:

  1. Frame and tell your story so that potential clients can identify and connect with you as a person and business owner.
  2. Understand the importance of Personal Branding and the consistency in delivery of your message to the market.
  3. Provide value to the client, showing awareness of their needs and knowledge of the industry, before asking for the sale.
  4. Identify key issues that your potential clients may face in their industry and offer insights towards possible solutions.
  5. Utilise the complete scoup of social media, to provide insights into your knowledge, your business and you, including a comprehensive LinkedIn Profile which will provide valuable insight into your career and industry experience.
  6. Offer potential clients a tiered sales funnel, to encourage the first purchase as well as creating an exclusivity factor for those who invest in your prestige packages.
  7. Recognise that ‘Word of Mouth’ is the most effective marketing method and build customer satisfication into your business model.
  8. Seek and provide genuine testimonials, case studies, referrals which will strengthen your business as well as those within your network.
  9. Understand that each potential client is an individual and listen to their concerns before offering a tailored solution.
  10. Offer your clients a long term solution rather than a quick fix band-aid offering.

About the Author: Rochelle Stone, Founder of Barefoot Basics&The Citrus Collective, has guided the Marketing, Personal Branding and Business Development for clients of all sizes from Micro/Solo Entrepreneurs to SME and beyond to International Franchising Companies, working for both the Head Office and Franchisor. This article is based on her experience in the industry.


Did you go into business to sell it for a profit?

1 Oct

This article from www.news.com.au made me think, do most business owners go into business to sell it for a profit?

Perhaps not in the micro end, where I am happy to exist, as your business is your skills set, however I have seen a number of women within the marketing field easily franchise their business as their approach is purely systems based rather than a tailored approach to each client.


Beware market backlash from misguided marketing choices…

26 Sep

Publicity, good or bad, is great for business, right?

Not so in the case of Reckitt Benckiser, who in a misguided PR and Marketing disaster led the consumer market to believe that Aussie Icon Louie the Fly was being killed off recently.

Great article at mUmBRELLA.

Introducing www.startupsmart.com.au

10 Dec

From the brains and editors of Smart Company, is the new website dedicated to providing information and resources to business start-ups.

Even if you have been in business for years, I would recommend having a flick through the website.

SourceBottle Enquiry: Looking for Small Business Experts

18 Nov

Small Business Forum is a popular online destination for Small Business owners – With active forums, daily articles, weekly newsletters, free networking groups and more.

We are currently on the lookout for authors to submit articles for publication on our website and our weekly newsletter. If you have experience in marketing,networking, advertising, management, expansion, operations and basically any other facet of small business, we want to hear from you!

A minimum of three articles are required when submitting.

Click here for further details.

New favourite website – wiredprworks.com

19 May

It’s going to be a long night tonight reading through the wealth of information on this site. Love it!

With articles on blogging, branding, events, marketing, pr, reviews and social media, be prepared for many reposts  and links in the next couple days.


Social Media Revolution 2…

17 May