The eight new rules of customer service…

3 Jun

The Australian economy might have sailed through the recession relatively unscathed, but don’t think that customers haven’t been changed by the GFC.

Here are the eight new rules of customer services:

Rule 1: Consumers are really thinking about what they need, why they need it and if they need it.

Rule 2: It’s back to basics. Simplicity is what the world needs now. Embrace it.

Rule 3: Have a meaningful purpose.

Rule 4: Forget about selling products, deliver service.

Rule 5: Play well and collaborate.

Rule 6: Have a dialogue with customers, not a monologue.

Rule 7: One click and you are out.

Rule 8: Small is the new big.

Extract taken from


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