The best eMarketing techniques for member organisations…

3 Jun

Membership organisations such as unions, professional organisations, businesses and community groups promote their services in an entirely different fashion to most other categories of business.

These organisations have the relative luxury of having an ‘installed base’ of customers – essentially groups of people who in their numbers create new benefits for one another.

Instead of having to spend considerable sums on identifying a market and then working out how to persuade it to consider your offering ahead of the competition, the role of the membership organisation is to essentially promote two key enticements: up-selling and retention.

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