Breaking down the press barriers…

24 May

Are your clients in the creative or design industries, looking for a vehicle to promote their brand away from the traditional ring around of 30 odd editors and staff each time a new range is launched?

Launching June 10


2 Responses to “Breaking down the press barriers…”

  1. styletinerary May 25, 2010 at 11:23 am #

    Beats sending product images to fashion and beauty editors who don’t reply or get crabby if you send things they don’t need. It would be great to see publicists and eds having a central, open exchange of what’s needed and what’s available. Both have jobs to do and KPIs to hit, after all! Great blog.

    • thecitruscollective May 25, 2010 at 1:47 pm #

      Agreed, I really hope that the will revolutionise the industry.

      Its definitely going to provide greater transparency in the Australian market. Smaller labels will have an equal opportunity to showcase their goods, alongside more established brands, and cost effective too no less.

      Thanks for visiting!

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