10 Key Basic Marketing Tips

2 Oct

Whether launching your new business or looking to better understand how to effectively communicate with your existing or potential clients, here are 10 Key Basic Marketing Tips:

  1. Frame and tell your story so that potential clients can identify and connect with you as a person and business owner.
  2. Understand the importance of Personal Branding and the consistency in delivery of your message to the market.
  3. Provide value to the client, showing awareness of their needs and knowledge of the industry, before asking for the sale.
  4. Identify key issues that your potential clients may face in their industry and offer insights towards possible solutions.
  5. Utilise the complete scoup of social media, to provide insights into your knowledge, your business and you, including a comprehensive LinkedIn Profile which will provide valuable insight into your career and industry experience.
  6. Offer potential clients a tiered sales funnel, to encourage the first purchase as well as creating an exclusivity factor for those who invest in your prestige packages.
  7. Recognise that ‘Word of Mouth’ is the most effective marketing method and build customer satisfication into your business model.
  8. Seek and provide genuine testimonials, case studies, referrals which will strengthen your business as well as those within your network.
  9. Understand that each potential client is an individual and listen to their concerns before offering a tailored solution.
  10. Offer your clients a long term solution rather than a quick fix band-aid offering.

About the Author: Rochelle Stone, Founder of Barefoot Basics&The Citrus Collective, has guided the Marketing, Personal Branding and Business Development for clients of all sizes from Micro/Solo Entrepreneurs to SME and beyond to International Franchising Companies, working for both the Head Office and Franchisor. This article is based on her experience in the industry.


Introducing Sparrow & the Rose Boutique Stationery…

1 Oct

With a background in Design, Sparrow & the Rose and The Citrus Collective (Barefoot Basics) Founder Rochelle Stone has turned her hand to designing and producing a range of boutique stationery.

Customers also have the option to purchase from a tailor made range for a personalised approach.

Within the boutique stationery customers have the option to chose between notepads, journals, order books, invoice pads, cards, bound notepads and handstitched jotting pads.

Designs will be available through www.sparrowandtherose.com.au and www.madeit.com.au from tomorrow!

Here is a preview of the boutique stationery range:

Sparrow & the Rose - Marilyn Notepad A5 - $12.50


Sparrow & the Rose - Tiki Girl Notepad A5 - $12.50


Sparrow & the Rose - Flamingo Notepad A5 - $12.50

Sparrow & the Rose - Flamingo Notepad A5 - $12.50


Sparrow & the Rose - Fly Away From Here Notepad A5 - $12.50

Did you go into business to sell it for a profit?

1 Oct

This article from www.news.com.au made me think, do most business owners go into business to sell it for a profit?

Perhaps not in the micro end, where I am happy to exist, as your business is your skills set, however I have seen a number of women within the marketing field easily franchise their business as their approach is purely systems based rather than a tailored approach to each client.


Look out Facebook – the Aussies are planning to take on your corner of the web…

1 Oct

Great inspirational story about a Gold Coast couple building a Family (ie privacy efficient) platform alternative to Facebook.

Article can be found here published on www.news.com.au

Achieving a work and life balance…

1 Oct

“Reduce your work load by 30% and increase your fun load by 30% and you will increase your revenues by 100%. And you will increase your productivity by 10,000% (If there could be such a percentage). More fun, less struggle – more results on all fronts.”

~ Abraham Hicks

What we can learn from the GASP debacle…

30 Sep

Great customer service levels and the right team members are the key to the success in any business, unfortunately for GASP the lack of both of these came to light on a national level recently.

Here is a great article from Smart Company regarding the lessons that small business can learn from this teaching in Customer Service.

Focus on your desires…

30 Sep

“Get so fixated on what you want, that you drown out any vibration or reverberation that has anything to do with what you do not want.” ~ Abraham Hicks